Simply – that our family members can live well if we are committed to their emotional wellbeing as a priority. Our beliefs are based on the work of Tom Kitwood who developed a flower which illustrates the fundamental needs of each of us.

All staff receive mandatory training in this every year and we base all supervisions and other training on these principles.

We have identified three core principles which are a part of everything we do:

• Zero tolerance to any negative language verbal or written. Family members are enabled and sometimes this means we must think outside the box and have innovative ideas how to make things possible
• Zero tolerance to talking over family – any conversation when with family members must involve them
• 30 second connections – it’s surprising how much love and value we can give to each person if we acknowledge them every time we see them. You will see how staff never pass anyone without a hug, joke or chat to share the beauty of the moment.